Matt Franken is an Investment Analyst and conducts research and analysis to support the management of the investment strategies at WestEnd Advisors, a Victory Capital Investment Franchise.

Matt entered the financial services industry in 2017 and joined WestEnd Advisors in 2022. Before joining WestEnd, he served as an Investment Analyst in Truist Bank’s Investment Group where he performed economic and market analysis, provided commentary, and developed portfolio models for institutional and high-net worth individuals.  Before that, he held analyst and investment positions involved in portfolio construction and implementation with an OCIO firm and fund company.

Matt is a graduate of Messiah University in Mechanicsburg, PA, where he received his B.S. in Finance.